We build flywheels and hold them for decades.

Twenty-five years ago a small bookstore in Seattle began what Jeff Bezos would later call a flywheel — a self-reinforcing cycle where each turn makes the next turn easier. Lower prices brought more customers, which brought more volume, which lowered costs, which lowered prices again. That single loop compounded into more than a trillion dollars of value.

Amazon was not unique. The flywheel is the most powerful wealth-creation mechanism in modern capitalism, and today dozens of smaller companies are building similar loops — misunderstood, and trading at fractions of their eventual worth. Flywyl exists to build, buy, and back these businesses while they are still early, and to hold them with the discipline their compounding deserves.